8 a.m.: Your smartphone beeps. As soon as you wake up, you scroll down your news feed. After a quick bite to eat, you’re already on your rush-hour commute.
9 a.m.: A new workday begins in your overheated open-plan office. Your eyes are glued to the screen.
7 p.m.: A quick drink on the terrace before going home to watch a TV series, nestled on your couch.
11 p.m.: A last glance at your social networks before saying goodnight.
This is the typical day in the life of active urban women, who expose themselves to a number of aggressive pollution factors without even realising it. But even though the blue light of screens, UV rays, fine pollution particles, free radicals and air conditioning are now part of their everyday lives, they have everything to gain by adapting to them with a tried-and-true skincare technique. Because in the city more than anywhere else, and with our hyper-connected lives, the epidermis tends to dry out more quickly, leaving a dull, uneven complexion and more visible fine lines.
That is why Lancaster created Skin Life in 2018: a range for ages 24-35 that acts as a shield against the principal factors that attack the skin in urban settings, featuring two technologies: Oxygen-Fix System and Broad Anti-Pollution Complex. And for even more complete action, all the formulas ensure optimal moisturization and help prevent the first signs of ageing. The result is plumped, radiant skin that truly glows!
Today, two new night creams complete your beauty routine to offer even more comprehensive anti-pollution protection.
Skin Life: Lancaster’s First Anti-Pollution Day AND Night Routine
– Skin Life Hydra Serum, Maximal Moisturization For All Skin Types
Preparing the skin by boosting its moisture content: a promise made is a promise kept with the innovative, particularly refreshing texture of this serum.
The star active ingredients:
This cutting-edge formula infuses the skin with a good dose of Glycerol, offering dual moisturization power, as well as with Vitamin F, known to reinforce the cutaneous barrier and therefore limit dehydration.
Regeneration:
Black pepper extract boosts skin regeneration by stimulating the synthesis of the principal components of the dermal matrix, collagen and hyaluronic acid. Caffeine improves the skin’s beautiful glow.
Protection:
The formula contains the Broad Anti-Pollution Complex (Ectoin + a Vitamin C derivative), which helps the skin combat the damage caused by the various types of interior and exterior pollution.
Prevention:
The brightening complex helps limit hyperpigmentation by reducing the synthesis and transfer of melanin.
Its benefits: Anti-pollution action + Moisturization + Anti-age prevention + Glow booster + Even complexion + Skin perfector.
And it shows: Day after day, the skin’s texture appears refined and softer, and its pores are less visible. Intensely moisturised, it feels soothed and reveals its gorgeous, naturally plump and glowy appearance. The ideal start to a skincare ritual! Protected by the Broad Anti-Pollution Complex, it protects against the factors of pollution that it encounters during the day, from both the interior and exterior.
How to use it?
Apply to the face and neck after thoroughly cleansing with Skin Life Cleanser. Its aqueous, lightweight texture melts onto the skin, offering it the first dose of active ingredients that will reinforce the effects of the steps to come.
Visible effects:
The skin is immediately…
Moisturised and well-prepared for the skincare routine 95%*
93% appreciate the “watery”, non-oily texture, and 87% find it non-sticky*
After 4 weeks, the skin is…
Moisturised 95%**
Fresh and radiant 93%**
Energised 92%
Luminous 90%**
Source:
*Consumer test on 60 women after initial use, % of favourable opinions.
**Consumer test on 59 women after 4 weeks of use, % of favourable opinions.
– Skin Life Night Recovery Cream
Throughout the day, the skin gives 100% to self-defence. But as you sleep, it is repairing and regenerating itself. During the “Golden Hours” (between 11 p.m. and 2 a.m.), the activity of the cutaneous cells peaks (in the synthesis of collagen and elastin, the principal components of the dermis). Microcirculation is accelerated and the skin is re-oxygenated
The night is the most favourable time for skincare:
- Cell activity is most intense
- The epidermis is most permeable at the beginning of the night
- Cutaneous renewal is optimal in the evening
- The skin can replenish its antioxidants for the day to come
The star active ingredients:
The patented Oxygen Fix System technology, present in a very high concentration, provides all the energy necessary to help the cells regenerate themselves to best combat the first signs of ageing. After a day of pollution exposure, the Broad Anti-Pollution complex helps the skin combat the damage caused by these many aggressive elements.
And for a moisturising, plumping effect as soon as you wake up, the formula is enriched with Glycerol and a Hyaluronic Acid derivative to seal moisture into the cells.
Its benefits: Cell regeneration + Moisturization at a key time for cutaneous activity.
And it shows: The skin appears fresher, more luminous, and intensely moisturised upon waking. Even after a short night’s sleep, it is beautiful and bright!
How to use it?
Each night after removing your make-up, apply a small amount of cream to the face, neck and décolleté just after applying Skin Life Hydra Serum.
Visible effects:
The skin is immediately…
Moisturised 88%*
Fresh and luminous 85%*
Non-oily 90%*
After 4 weeks, the skin is…
Moisturised 86%**
Fresh and healthy upon waking 83%**
Source:
*Consumer test on 60 women after initial use, % of favourable opinions.
**Consumer test on 59 women after 4 weeks of use, % of favourable opinions.
Lancaster Skin Care is exclusively distributed by SV Beauty Malta Ltd, a member of the VJ Salomone Group of Companies.
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