Do All Women Feel Suffocated Today?
Can anyone avoid pollution in today’s world? Or pollutions, should we say. Outside, the air is saturated with gas, atmospheric metals and various particles, some of which may emphasize to the harmful effects of UV rays on the skin. Inside our offices and apartments, we should not feel any more protected. Nowadays we are aware that indoor air may be up to ten times more polluted than outdoor air and that it is not safe from visible light and UVA rays which pass through windows. And we spend 90% of our time indoors, on average.
In addition, a fast-paced, ‘ultra-connected’ lifestyle, running here, there and everywhere, ends in stress and fatigue.
Faced with all of this, how does the skin react? It suffers from the negative impact of modern living, which, if we are not careful, can lead to premature ageing more quickly than we realise. The complexion becomes dull and blemished. Fine lines set in. The skin loses its freshness prematurely. The ageing process accelerates.
Lancaster has created Skin Life range for all young women who wish to protect their skin but are too busy leading a full life to slow down. This range aims at giving their skin a young, fresh and even appearance, with a more lasting effect than an Instagram filter.
Lancaster’s Air Bubble Effect
Yes, modern life can be suffocating and exhausting, but how could we give it up? It is also fabulously fulfilling, both personally and professionally. Modern-day life enables us to create the lives we want like never before and puts us in constant touch with the outside world.
To enable women to make the very most of life, at every moment, without their skin having to pay the price, Lancaster has created Skin Life, its broadest protection against pollution.
To prevent the signs of ageing, Lancaster has drawn on 70 years of expertise in skincare to introduce, a triple form of protection: against outdoor pollution, indoor pollution and the digital pollution. Skin Life is also active to fight against the visible signs of ageing, immediately enhancing the complexion. ‘Prevent and treat’ is the mantra of Skin Life: it is about saying no to the ageing effects linked to our modern lifestyles.
With Lancaster, each woman can embrace city life without having to worry about her skin. The skin breathes and glows; life can continue in the fast lane. Live your life, experience the city, and Skin Life will take care of the rest.
Four Levels Technology To Defeat The Signs Of Ageing
A shot of oxygen to target the first signs of ageing today:
Lancaster’s patented complex, the Oxygen-Fix System*, offers skin cells a breath of “fresh air” by supporting their capacity to capture and use the oxygen they need. Replenished in this way, they produce more of the energy that is essential to their metabolism. Skin is re-energised and smoother.
*except for Skin Life Shield & Glow Primer 2-in-1
The self-defence effect to help ward off future signs of ageing due to pollutions:
This is where the triple protection against outdoor, indoor and digital pollution comes in. The shield effect of Full Light Technology, which targets 100% of the light spectrum (UVB, UVA, infrared and visible light, including blue light), is combined with carefully selected antioxidants to neutralise harmful free radicals.
Reinforced Anti-free Radical Action:
Thanks to a unique combination of anti-oxidants and free radicals scavengers, Skin Life products neutralize free radicals induced by light and pollution responsible for premature skin ageing.
A radiance boost to bring colour back to the cheeks instantly and lastingly:
To prevent the skin’s natural glow from diminishing, our formula contains caffeine that stimulates microcirculation. Rosy pigments immediately enhance the complexion’s fresh appearance.**
** except for Skin Life Detoxifying Cleansing Foam
Skin Life: The ʺ7-Minute Workoutʺ For The Skin
In order to give city dwellers a helping hand in their daily lives, simply and effectively, Lancaster has designed a small and practical range that goes straight to the heart of the matter, like those ‘express’ sports programmes that offer maximum results in minimum time.
Step 1: Prepare the skin with the Detoxifying Cleansing Foam.
Step 2: Treat it with the Early-Age-Delay Eye Cream and the Early-Age-Delay Day Cream
Step 3: Protect the skin and enhance the glow with the Shield & Glow Primer 2-in-1
The range
Skin Life Detoxifying Cleansing Foam
With a truly fresh mousse texture, it gently and effectively removes the impurities. The skin is clear, fresh and cleansed. Pores are tightened.
Impurities are dissolved 96%
Toxins are eliminated 84%
Pores are retightened 90%
Skin grain is refined 93%
The complexion is more luminous 92%
(Source: Consumer test on 100 women, immediately, % of positive opinion, Cleanser)
Skin Life Early-Age-Delay Eye Cream
With its fresh texture, this gel minimizes dark circles and puffiness, while smoothing fine lines. The eye area looks effectively re-energised and appears rested.
Immediately
Eye contour looks more radiant 71%
Smoothes eye contour area 77%
Hydrates eye contour 97%
After 4 weeks
Hydrates eye contour 96%
Minimizes puffiness 79%
Minimizes dark circles 71%
Suitable for the delicate area of eye contour 92%
Source: Consumer test on 103 women, immediately, % of positive opinion, Eye Cream
Source: Consumer test on 99 women, after 4 weeks, % of positive opinion, Eye Cream
Skin Life Early-Age-Delay Day Cream
With its sorbet texture, this rosy tint, lightweight gel-cream is full of benefits to give the skin a healthy glow. Skin is re-energised and protected, the appearance of fine lines is smoothed, and features appear invigorated.
Immediately
The skin is moisturised 93%
After 4 weeks
Reveals a fresh glow 89%
Re-energises skin 88%
Smoothes fines lines 76%
Hydrates skin 92%
Refines skin texture 81%
Adapted to sensitive skin 92%
(Source: Consumer test on 103 women, immediately, % of positive opinion, Day Cream)
(Source: Consumer test on 97 women, after 4 weeks, % of positive opinion, Day Cream)
Skin Life Shield & Glow Primer 2-in-1
It is impossible to resist this hybrid formula, which provides a shield against pollution, combined with a skin-perfecting ‘blur’ effect. With its light rosy texture, it fuses into the skin, to instantly evens the complexion. This protection is reinforced with SPF 30 sunscreen. The appearance of fine lines and imperfections is smoothed, the complexion is more luminous, and the skin’s youthful appearance is restored.
Immediately
Skin looks more luminous 83%
Evens complexion 83%
Beautifies your skin 85%
Adapted to all skin tones 92%
After 4 weeks
Evens complexion 89%
Blurs skin 81%
Improves skin texture 86%
Skin looks more luminous 90%
Prepares skin for make-up application 92%
Good make-up base 92%
(Source: Consumer test on 106 women, immediately, % of positive opinion, Shield & Primer
(Source: Consumer test on 103 women, after 4 weeks, % of positive opinion, Shield & Primer)
Q & A with Olivier Doucet, Vice-President of Research and Development at Lancaster Laboratories
What are the effects of the environment on the skin?
Air pollutants may contribute to speed up the appearance of wrinkles and age spots. They also cause dullness and discomfort, rendering the skin more sensitive and reactive. We talk a lot about UV rays, but we forget about the action of visible light from the sun. It increases the risk of premature ageing and hyperpigmentation. It is difficult to say when these signs will appear; this depends on multiple factors, but what is certain is that they will appear prematurely, to a greater or lesser extent. In addition, there is our current lifestyle, nowadays is extremely ‘connected’, with people sometimes becoming addicted to smartphones, may causes stress and fatigue witch likely also contribute to the premature skin ageing.
How does Skin Life protect the skin so effectively?
We have combined our Full Light Technology with a unique combination of anti-oxidants that address most of the pollutants we may be exposed to (ozone, VOC, blue light…)
How do you reduce the signs of ageing that are already visible?
The Oxygen-Fix System provides the skin with oxygen to encourage skin renewal and cellular metabolism, as well as cell energy production (ATP) to help the skin to resist the early signs of ageing. For an immediate effect, we have created an original combination of coloured and pearlescent interference pigments, which give the skin a natural glow.
Lancaster Skin Care is exclusively distributed by SVBeauty Malta LTD a member of the VJ Salomone Group Of Companies.
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