Roberto Cavalli has created a global brand, a glamorous Italian house. His fashion is sophisticated, luxurious, show-off and extravagant. Roberto Cavalli enjoys a high level of awareness worldwide. He is truly a PR driver, he?s the rockstar of fashion and as his initials RC say it, he is the king of Red Carpet. His taste in fashion is reflected in the fragrance architecture that he creates: exuberant, sophisticated and provocative.